Market*
Demand*
demand schedule*
law of demand*
diminishing marginal utility*
income effect
substitution effect
demand curve*
normal goods*
inferior goods
substitute good*
complementary good*
change in demand
Business firm*
Improve technology*
change in quantity demanded*
Supply*
supply schedule*
law of supply
supply curve*
change in supply*
change in quantity supplied*
Surplus*
Shortage*
Price ceiling*
Three functions of prices
Market equiibrium*
Demand shifts to the left or right*
Supply shifts to the left or right*